Sun Life Grepa Financial, Inc. (Sun Life Grepa), a joint venture between Sun Life Philippines and the Yuchengco Group of Companies (YGC), presented simple yet innovative customer-centric financial solutions amid the pandemic during the recent virtual YGC Executive Forum entitled “Future Proofing 2021: YGC Businesses with a Vision”.

“Sun Life Grepa’s mission ‘to help every Filipino achieve lifetime financial security and live healthier lives’ has never changed. What has changed are the products and the avenues by which these financial solutions are received or availed. The accessibility, awareness, and availability of these solutions to our clients are what I refer to as the three A’s of life insurance,” said Sun Life Grepa President Richard S. Lim.

Lim said the company saw the increase of public awareness and appreciation for life insurance and health insurance. “In our recent studies made with Sun Life Asia, Sun Life Philippines, and RCBC, we saw that the need for health and protection has been highlighted as top 2 priority needs compared to before where it was only 3rd or 4th priorities. This is why we have launched a series of new health protection products catering to the different needs of our clients,” Lim added.

As a result, Sun Life Grepa recorded an 8% increase year on year in 2020 in total insured lives despite the COVID-19 crisis. The overall picture shows this increase covering a younger generation in lower premium sizes.

On top of this, income for the company’s health protection and life insurance products grew by 39% versus the same period in 2019, with the number of policies issued increasing by 93% in the same period.

Lim emphasized the biggest takeaway of the company in 2020 was the “need to be fluid and flexible in adapting to the people’s need in the so-called new normal and using advanced technologies to enable more human connection and interaction.”